3 edition of Fundamentals of marketing found in the catalog.
Fundamentals of marketing
Stanton, William J.
Includes bibliographical references and indexes.
|Statement||William J. Stanton.|
|Series||McGraw-Hill series in marketing|
|LC Classifications||HF5415 .S745 1978|
|The Physical Object|
|Pagination||xvii, 636 p. :|
|Number of Pages||636|
|LC Control Number||77010985|
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Process by which individuals and groups obtain what they need and want through creating and exchangingproducts and value with others.
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